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Building a Brand: Unique Marketing Campaigns by Top Construction Companies

Updated: Apr 30, 2023

Construction | Construction Marketing | Marketing with Construction Technology

The construction industry has traditionally been viewed as one that relies on word-of-mouth referrals and established relationships to generate new business. However, in recent years, some of the biggest construction companies in the US have started to embrace more unique and innovative marketing strategies to attract new clients and differentiate themselves from the competition. Here are a few examples:

Who are the big players?

  1. The Lane Construction Corporation: Lane Construction, one of the largest construction companies in the US, recently launched an interactive virtual reality (VR) experience that allows clients and stakeholders to "walk through" a project before it's built. This cutting-edge technology not only helps clients visualize the end product, but it also gives them a better understanding of the construction process and Lane's capabilities.

  2. Skanska USA: Skanska, another major player in the US construction industry, has developed an app called the "Safety Triangle" that allows workers to report safety hazards and incidents in real-time. This not only improves safety on job sites, but it also demonstrates Skanska's commitment to safety and sustainability to potential clients.

  3. Turner Construction Company: Turner, which has been involved in several high-profile projects such as the construction of the World Trade Center in New York, has launched a social media campaign called "Turner Moments" that highlights the human side of construction. The campaign showcases the people who work on Turner projects and their personal stories, giving clients and the public a behind-the-scenes look at the people who make these projects possible.

These are just a few examples of how big construction companies in the US are using innovative marketing campaigns to differentiate themselves from their competitors and showcase their capabilities. As the industry continues to evolve, it will be interesting to see what new and exciting strategies these companies come up with next.


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