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Breaking the Mold: Unique Marketing Campaigns by Tourism Companies.

Tourism | Marketing Tourism | Marketing in the Tourism Industry

The tourism industry is highly competitive, with companies vying for attention and bookings from travelers. To stand out in this crowded field, many tourism companies have launched innovative marketing campaigns. In this article, we'll take a look at some recent unique marketing campaigns by tourism companies.

  1. Airbnb's "Live Anywhere on Airbnb" Airbnb launched a unique marketing campaign in which 12 people were selected to live in Airbnb homes around the world for a year. The participants were given a budget for their accommodations, as well as some spending money, in exchange for sharing their experiences on social media. The campaign showcased the flexibility and affordability of Airbnb accommodations and provided great content for the company's social media channels.

  2. Expedia's "Find Yours" Expedia launched a campaign that highlighted the personal connections people make while traveling. The "Find Yours" campaign featured short films that told the stories of travelers who had made meaningful connections with locals, nature, and culture during their trips. The emotional and authentic nature of the campaign resonated with viewers and helped to position Expedia as a company that values meaningful travel experiences.

  3. Visit Sweden's "The Swedish Number" Visit Sweden launched a unique marketing campaign that allowed people from around the world to call "The Swedish Number" and speak with a randomly selected Swede. The idea behind the campaign was to promote Sweden as a tourist destination and give people a chance to learn about the country's culture and way of life. The campaign generated a lot of media coverage and buzz, as well as more than 150,000 phone calls in just a few months.

  4. Tourism Australia's "Dundee" Tourism Australia launched a humorous campaign that was designed to look like a movie trailer. The "Dundee" campaign featured famous Australian actors, including Chris Hemsworth and Hugh Jackman, and teased the release of a new Crocodile Dundee movie. However, it was later revealed that the campaign was actually promoting tourism in Australia. The campaign generated a lot of social media buzz and helped to position Australia as a fun and adventurous destination.

  5. Visit Iceland's "The Hardest Karaoke Song in the World" Visit Iceland launched a campaign that challenged people to sing an Icelandic karaoke song called "The A-Ö of Iceland." The song features words from the Icelandic language that can be difficult to pronounce. The campaign was designed to showcase Iceland's unique culture and language and generate social media buzz. The campaign generated more than 15 million views on YouTube and helped to position Iceland as an offbeat and interesting tourist destination.

In conclusion, these recent marketing campaigns by tourism companies demonstrate the creativity and innovation required to stand out in a highly competitive industry. By creating unique and memorable experiences, these companies are able to attract attention and generate bookings from travelers.


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